How are your 2017 social media strategies performing this year? Chances are, they are not as good as they used to be and that calls for the necessary action.
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Social media is a significant player when it comes to internet marketing. So, having content that stands out from the millions of posts is a daily challenge. Also, experts say users have a concentration of fewer than 8 seconds. Therefore, to stay relevant in the social media space, you need to check out this emerging trends.
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Be warned about social media advertising regulation.
In a bold move, the Federal trade commission (FTC) started controlling policy brands, celebrities, and influencers this year. This move will ensure transparency in paid ads and brand sponsorships across all social media hubs.
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Test the success of videos.
During 2017, we saw people and brands using videos to draw attention. Some of their efforts were successful depending on the nature of the content they were passing to the viewers. Statistics suggest that young adults spend an average of 32 minutes on Instagram daily, where they sift through the millions of videos and pictures on the platform.
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YouTube is yet another video success story; they show more than 500 hours of video every day. Therefore, according to social media experts, brands using video have better chances of converting. Ans as a result, a good number of businesses post videos on their social media platforms twice a week.
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AI is the new kid on the block.
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AI is a genius way to automate your internet marketing efforts. It is a loyal servant that never asks for compensation and works 24 hours a day even on weekends and holidays. So, if you have it, you can concentrate on more critical activities like production.
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Companies use AI to give instant messages, manage databases and more. In the past, companies had to choose between funding costly IT departments to handle big data and quality of their service or product.
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Limit ads and tell more stories.
Ads are losing their edge slowly due to the changing mindsets of social media users. So, if you still think you can make a banner to convert people, please rethink that strategy. People prefer engaging but informative content about your product or service.
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In summary, use these suggestions but don’t stop there, do some more research on the newest trends so that you stay on point. Also, data analysis should help you in making informed decisions about which social media platforms are right for your business. If you get everything right, you stand a chance of getting your return on investment through improved conversion.
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